Ride with usAdvertise with us

Advertise with us · Sydney Your brand, riding Sydney's busiest streets.

From launch, 350 electric delivery scooters carry over 1,000 moving screens at eye level across the CBD, the Eastern Suburbs, the Inner West and the Lower North Shore.

Build your campaign→Book and pay onlineTalk to our team

Launching in Sydney in Q2/Q3 2027

  • 350Bikes planned for the Sydney launch
  • 3Ultra-bright HD screens per Ad|BOX
  • 270+°Screen coverage around each bike
  • 100%Electric scooters
Where we ride

The CBD first. Then the suburbs.

Our riders work the delivery routes, so your ad goes where the orders go. That's the CBD at lunch, and the suburbs at night.

  1. Sydney CBDMain zone. Office towers, food courts and the lunch rush.
  2. Eastern SuburbsBondi, beach cafés and busy weekends.
  3. Inner WestHigh streets, pubs and late dinners.
  4. Lower North ShoreOver the Harbour Bridge to North Sydney.

Bikes per zone [TBC] · Daily reach in Sydney [TBC]

Illustrative map of the four Sydney launch zones: the CBD, the Eastern Suburbs, the Inner West and the Lower North Shore. Example routes run from the CBD to Bondi, to Newtown and over the Harbour Bridge to North Sydney Lower North ShoreInner WestCBDEastern Suburbs Sydney HarbourTasman Sea
Illustrative map with example routes. Exact zone boundaries [TBC]
What your ad runs on

A delivery box that's also a screen.

Example ad, not a live campaign. Third-party brand shown as an example only.

270+ degrees

Three screens, every angle.

Back and both sides, so your ad is seen whichever way the bike is facing.

Example ad, not a live campaign. Third-party brand shown as an example only.

Change the ad, not the bike

Eye level, street level.

Your ad rides at eye level through the streets where people live and work. New creative uploads in real time.

Use cases

What you can do with it.

Ten ways to use the screens, each linked to the package that fits. Or start building a campaign.

Ways to run it

Four ways onto the street.

Start with a broadcast across the city, or go all in on one moment. See the planning rates for each.

City broadcast

Frequent plays across the CBD and the other three zones. Target by zone, day and time.

  • Screens, days and day-parts
  • Share of voice 17%–100%

A$5–A$8 CPM + GST10-second spot, priced by impressions

Hyper-targeted

Our most hands-on option. Riders travel as a group, with flyers, merch, sampling or on-street audio.

  • Flyers, merch and audio
  • 100% share of voice

From A$350 per bike + GSTFlock, 4 hours. Ad|PROMO is A$700 per bike for 4 hours.

Event activation

Bring moving screens to sport, festivals and conferences. Update the message as the day unfolds.

  • Live updates and messaging
  • Location-triggered offers

From A$350 per bike + GSTPark n Play, 4 hours

Special builds

Custom-wrapped bikes and branded riders that own the street.

  • Full brand takeovers
  • Bespoke creative

A$900 per bike + GSTFull bike wrap, production only. Media on top [TBC]

Special builds · Full bike wrap

What a full brand takeover could look like: wrapped bike, wrapped Ad|BOX, matching creative.

Example ad, not a live campaign. Third-party brand shown as an example only.

An orange light rail tram with a full-length ad wrap on George Street, Sydney CBD, with office towers behind
A wrapped light rail tram on George Street, Sydney CBD. Example only. Not an Ad|MOTO campaign. Photo: -wuppertaler, CC BY 4.0, via Wikimedia Commons, cropped and edited.
Planning rates

What it costs, up front.

All prices are in Australian dollars, excluding GST. We add GST at 10% to your invoice. Rates are net.

City broadcast

A 10-second spot across the fleet. The more impressions you buy, the lower the CPM.

ImpressionsCPM
Under 1 millionA$8 CPM + GST
1–2.5 millionA$7.50 CPM + GST
2.5–5 millionA$6.75 CPM + GST
5–10 millionA$6 CPM + GST
10 million+A$5 CPM + GST

CPM is the cost per 1,000 impressions. Minimum spend [TBC]

Per-bike activations

Park n Play

Bikes stationed where your audience is, with your ad at eye level near stadiums, stations and events, for 4 or 8 hours. Event activation

4 hours
A$350 + GST
8 hours
A$500 + GST

Flock

Three or more bikes move together along a custom route or around one spot. Hyper-targeted

4 hours
A$350 + GST
8 hours
A$500 + GST

Ad|PROMO

Audio, branded rider uniforms and sampling by our riders. Brand ambassadors cost extra [TBC] Hyper-targeted

4 hours
A$700 + GST
8 hours
[TBC]

Full bike wrap

A custom wrap that turns the whole bike into your brand. Special builds

Production
A$900 + GST

Rates are per bike, excluding GST.

How booking works

Three steps. Then you're live.

Build it yourself online, or tell us what you're after and we'll build it with you.

  1. Pick your zones

    Choose the CBD, the Eastern Suburbs, the Inner West or the Lower North Shore, or mix them.

  2. Choose how it runs

    Buy a broadcast by impressions, or book bikes by the hour for Park n Play, Flock or Ad|PROMO.

  3. Send your creative

    Upload your ad and we'll check it fits the screens. No ad yet? Our studio can make one. Studio fee [TBC]

Quick estimate

Campaign type
Zones
1,000,000 impressions
Enter the impressions you want to buy. Sydney reach per zone is [TBC].

Estimated cost, excluding GST

A$0

This is an estimate. We confirm your final quote after you book.

Takes your picks to the full booking builder.

Illustration of how the Ad|BOX picks up nearby phones: a bike at a street corner, with green lines running from its box to the phones of people walking past
Illustration of how the Ad|BOX picks up nearby phones.
Reporting

Every play, measured.

You'll see where and when your ad played. Reports cover plays, locations and times, plus aggregated audience estimates.

  • The Australian network is being built to log the time and location of every play.
  • Report format and how often you get it [TBC]

How we measure every play →

Example heatmap of Sydney showing where ads could play across the CBD, Eastern Suburbs, Inner West and Lower North Shore, labelled illustrative example data
How a heatmap report could look. Illustrative, with example data. Map data © OpenStreetMap contributors.
Example dashboard with a map of central Sydney, the four launch zones, example routes and bike positions, including one bike selected on the Harbour Bridge, labelled illustrative example data
How live bike positions look on the dashboard. Illustrative, with example data. Map data © OpenStreetMap contributors.
UK proof of concept

Tested on UK streets.

Figures from the Ad|MOTO UK network. Australian results follow the Sydney launch.

5M

Daily impressions

Ad|MOTO UK network
300K

Daily plays

Ad|MOTO UK network

See our work →

Two Ad|MOTO scooters riding past Trafalgar Square, London, with Ben & Jerry's Cookie Dough ads on the Ad|BOX screens. Ad|MOTO UK campaign
London campaign, UK. Ad|MOTO UK network, proof of concept. Not a Sydney campaign.
A Sydney bus on route 389 to Bondi with a side ad, passing the Queen Victoria Building on York Street, with an ad panel at the kerb
York Street in the Sydney CBD, where we launch. Sydney photo, UK figures. Example only. Not an Ad|MOTO campaign. Photo: -wuppertaler, CC BY 4.0, via Wikimedia Commons, cropped.
Creative specs

Made to fit the screens.

The booking builder checks your file before you send it. Hardware specs are still being confirmed.

Screens
Three per Ad|BOX, portrait
Resolution
[TBC] px
Formats
MP4 (H.264) video, or a static JPG or PNG
Length
e.g. 10–15 seconds [TBC]
Audio
Off, unless you book audio
Max file size
[TBC]

Full spec sheet [TBC] · See the advertiser terms (draft)

Talk to our team

Rather plan it together?

Tell us the brand, the dates and the streets. We'll help you shape the campaign.

Book a call

Pick a 15-minute quick chat or a 30-minute deep dive.

Calendar booking [TBC]

Call or email

[email protected]
0423 555 550

Sydney sales team names and photos [TBC]

Press

Media and press questions.

Press email [TBC]

FAQ

Questions advertisers ask

Where will my ad be seen?

Ad|MOTO launches in Sydney in Q2/Q3 2027, starting in the CBD, the Eastern Suburbs, the Inner West and the Lower North Shore. The CBD is the main zone.

Can I change my ad mid-campaign?

Yes. New creative uploads to the screens in real time. Any limits on how often [TBC]

What's the smallest campaign I can book?

Per-bike activations start at one bike for four hours, or three bikes for a Flock. Minimum spend [TBC]

How far ahead should I book?

Lead time [TBC]

What reports will I get?

Plays, locations and times, plus aggregated audience estimates. Reports don't contain personal information about riders or the public.

Ready when you are
Your brand,at eye level.

Build a campaign in a few minutes, or talk it through with us first.

Build your campaign→Talk to our team→